INFINITE 
| Be fascinated by its beautiful luster undiminished for millennia! Infinite Gold presents fine contemporary jewellery with unrivaled design of style and sophistication. We emphasize on uncompromising perfection in every aspect. Bringing together the finest diamonds, most innovative designs, best craftsmanship and cutting edge technology, we unveil the divine beauty of our timeless collection that everyone desires. |
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A part of every woman's desire
No one can deny the fascination and allure of its beauty, its fire, its magic and its mystery. This is the brilliant gem called diamond.
For centuries, diamonds have been sought the world over, fought over, worshipped and used to cast love spells. In fact, the word "diamond" originated from the Greek word "Adamas" which means unconquerable and indestructible, just like love.
"It was given by the spouser to the espoused whether for a sign of mutual fidelity or still more to join their hearts to this pledge and that therefore the ring is placed on the fourth finger because a certain vein is said to flow from thence to the heart."
Today, diamonds continue to hold a deep fascination as the world's ultimate symbol of love. The diamond's rarity and natural beauty are the qualities that have contributed to making the diamond such a special and magical gift.
The earliest diamond-cutting industry is believed to have been in Venice, the city of love and romance, starting sometime after 1330. In 1456 Louis de Berqueur discovered how to cut facets of a diamond. By the 16th century the diamond became larger and more prominent as the result of the development of diamond faceting which enhances brilliance and fire. And that is how men have come to always swear love by it, and love will always maintain the brilliance of earth's great gift, the diamond.
One Million Years in the Making
What makes diamonds so rare and precious is that these stones were formed under immense heat and pressure hundreds of miles below sea level. Only a few survived the hazardous journey from the depths of the earth. After 100 million years of formation, volcanic explosions forced them upward, exposing their natural beauty to the world. Diamonds were in fact formed more than 70 million years ago when diamond-bearing ore was brought to the surface through volcanic eruption.
What many people do not know is that approximately 250 tons of ore must be mined and processed in order to produce a single, one-carat, polished, gem-quality diamond. Therefore, to recover the relatively small amount of both gem quality and industrial diamonds is not easy, even with today's technology. Of diamonds mined today, only about 50% are judged to be of gem quality. Even fewer are large enough to be cut into diamonds that are much bigger than the head of a match. For three diamonds put together is not the same as one perfect diamond. It is this that adds to the mystery and aura of what makes diamonds so rare and precious.
